On average, our customers invest 3-5 hours/month into their SEO efforts. That breaks down to just 15 minutes a day. The total amount of time depends on the size of your website and the level of competition in your industry. Ultimately, guided SEO is all about consistency — taking a steady, step-by-step approach. 

A subscription to Pathfinder SEO includes a dedicated coach. Coaching sessions are 45 minutes long and are conducted via Zoom conferencing. You can schedule the session directly in Pathfinder SEO. The number of sessions per month depends on the level of your subscription:

— Standard includes 1 session/month

— Pro includes 2 sessions/month

— Pro Plus includes 3 sessions/month

Subscribers are responsible for scheduling coaching calls each month. Coaching calls don’t roll over and cannot be accumulated. Why? We recommend a holistic approach to SEO, which is most effective via a steady monthly effort.

Yes, you can. Our process does not ask you to have technical skills such as writing code. Our steps can easily be completed by those with basic computer skills. If you can book a plane ticket online, you can follow our process.

Pathfinder SEO is similar to a gym membership. We provide you with the process, tools, and a coach to empower you to take ownership of your search engine results. How quickly? That depends on you and your business. Initial results are typically seen in 1-2 months.

Several factors can influence the speed of results:

• Industry — The space you are in impacts the timing of results. Some industries are more competitive, so your results take more time.
• Commitment — The amount of energy and effort you contribute will directly impact how quickly you see results. 
• Iterative — Our process (and SEO in general) is iterative. It’s not just about how quickly you move. Our average customer sees initial results after several weeks and even better results appear downstream. The results continue to layer over time.

Now! It is ideal to start thinking about SEO while your website is still in the planning and development phases. Your copy and the structure of your website are just two places where getting an early start will give you a solid jump on the competition. 

SEO doesn’t change so much as it evolves. We are here to be your partners. Our team will advise you based on current best practices. We stay current, and integrate any new changes into our processes, including the SEO Checklist and Monthly Tasks. We also send a monthly customer email to share insight into any recent changes. 

Yes, Pathfinder SEO is content management system (CMS) agnostic. We love WordPress and feel it is the best CMS for SEO. But if you are already using Squarespace, Wix, Drupal or another CMS, we are still here for you. Our SEO tools, coaching, and process work the same regardless of how your website has been built.

No, we don’t have a free trial; however, we are happy to schedule a demo with you to establish whether Pathfinder SEO is the right solution for your business.