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Privacy Policy

This privacy policy describes the types of information Pathfinder SEO, LLC ("Pathfinder SEO") may collect from you, as a Subscriber to Pathfinder SEO Services or that you may provide when you use the Pathfinder SEO website, and Pathfinder SEO’s practices for collecting, using, maintaining, protecting and disclosing that information.

Please read this policy carefully to understand Pathfinder SEO policies and practices regarding your information.

We will obtain your personal data only with your consent. You have the option to opt out of communications with Pathfinder SEO and may withdraw your consent at any time. You can opt out of providing your personal data to Pathfinder SEO by canceling your Pathfinder SEO Services, discontinuing your use of the Pathfinder SEO website and notifying Pathfinder SEO.

This policy applies to information we collect:

  • On the Pathfinder SEO website and in the Pathfinder SEO app.
  • In e-mail, text and other electronic messages between you and Pathfinder SEO.
  • Through mobile and desktop applications you download from Pathfinder SEO website or in connection with Pathfinder SEO Services.

Purposes for Collecting Information:

  • To provide services to you through Pathfinder SEO.
  • When processing is necessary to perform our legal obligations.
  • To comply with your request for Pathfinder SEO Services.
  • To inform you about products or services similar to what we have provided to you previously.
  • We do not collect sensitive data about you unless you expressly consent and unless there is a clear reason for doing so.

Information We Collect About You and How We Collect It
We collect several types of information from and about users of our website and Services, including information:

  • By which you may be personally identified, such as your name, postal or mailing address, e-mail address and telephone number ("personal information").
  • That is about you but individually does not identify you, such as your company name and job title.
  • About your internet connection, the equipment you use to access Pathfinder SEO’s website and Services website and usage details.
  • Personal data may include information that relates to your physical, physiological, mental, economic, social or cultural identity. Pathfinder SEO may come into possession of your personal data through your use of Pathfinder SEO and the Pathfinder SEO website. In the Member States of the European Union, the processing of personal data is governed by the General Data Protection Regulation (the “GDPR”).
  • For subscribers, Google Analytics data as granted access by you via Google's OAuth process.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the Pathfinder SEO website and Services. Information collected automatically may include usage details, IP addresses and information collected through cookies and other tracking technologies.
  • From third parties, such as our business partners and third-party service providers from whom you have authorized us to collect data.
  • Your personal data will be treated as strictly confidential and is only accessible to our staff and third-party service providers from whom you have authorized us to collect data.

Information You Provide to Us
The information we collect on or through our website or Services may include:

  • Information that you provide by filling in forms on our website and Services. This includes, without limitation, information provided at the time of subscribing to the Services, and when you report a problem with our website or Services.
  • Records and copies of your correspondence (including e-mail addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our website and of the fulfillment of your Services. You may be required to provide financial information before placing an order for Services.
  • Your search queries related to the Services.
  • Information you provide about your marketing activities so that we can provide Services to you.
  • For subscribers, our application accesses Google Analytics data when access has been granted by you, the user. We use this data for your Dashboard and Monthly Reports within the app. The data is stored in a database on our server. We do not share any user data from Google.

You also may provide information to be published, displayed or transmitted (hereinafter, "posted") on public areas of the Pathfinder SEO website, or transmitted to other users of the Services or third parties (collectively, "Interactive Content"). Your Interactive Content is posted on and transmitted at your own risk. Pathfinder SEO cannot control the actions of other users of the Services with whom you may choose to share your Interactive Content. Therefore, we cannot and do not guarantee that Interactive Content will not be viewed by unauthorized persons.

Usage Details, IP Addresses, Cookies and Other Technologies
As you navigate through and interact with our website and Services, we may automatically collect certain information about your equipment, browsing actions and patterns, including without limitation:

  • Details of your visits to our website and use of our Services, including traffic data, location data, logs and other communication data and the resources that you access and use on the Pathfinder SEO website and through the Services.
  • Information about your computer and internet connection, including your IP address, operating system and browser type.
  • Pathfinder SEO uses cookies which are small text files that are placed on your device to provide you with a better user experience when using the Pathfinder SEO website and services. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymous tracking data to third-party applications such as Google Analytics. In general, cookies will make your browsing experience better.
  • However, you may prefer to disable cookies on this and other sites. The most effective way to do this is to disable cookies in your browser.

The information we collect automatically is statistical data, and does not identify you individually. It helps us to improve our website and Services and deliver better and more personalized future services by enabling us to things such as:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Services according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our website.
  • Provide better services in the future.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website and use the Services.
  • Flash Cookies. Certain features of our Services may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
  • Web Beacons. Pages of our website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:

  • To present our website and Services and their content to you.
  • To provide you with information, products or services that you request from us.
  • To fulfill any other purpose for which you provide your information.
  • To provide you with notices about your subscriptions to the Services, including expiration and renewal notices.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Services.
  • To allow you to participate in interactive features of our Services.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.
  • Pathfinder SEO complies with its obligations under the “GDPR” by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorized access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

We never sell your personal information or provide it to others for marketing purposes.

Disclosure of Your Information
We may collect and disclose anonymous and aggregated information about our users and subscribers, and other information that does not identify any individual, without restriction for the purposes of product research, to improve our Services, and for other commercial purposes.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To fulfill the purpose for which you provide it. For example, if you give us an e-mail address to use the "e-mail a friend" feature of our website we will transmit the contents of that e-mail and your e-mail address to the recipients.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Pathfinder SEO, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Promotional Offers from the Pathfinder SEO. If you do not wish to have your contact information used by the Pathfinder SEO to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or at any other time by logging into the website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an e-mail stating your request to support@pathfinderseo.com.

Accessing and Correcting Your Information
You can review and change your personal information on your My Account page.

You may also send us an e-mail at support@pathfinderseo.com to request access to, correct or delete any personal information that you have provided to us. In some cases, we cannot delete your personal information except by also deleting your account. We may not be able accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your Interactive Content from the website, copies of your Interactive Content may remain viewable in cached and archived pages, or might have been copied or stored by other users of the website. Proper access and use of information provided on the website, including Interactive Content, is governed by our Terms of Use.

Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to support@pathfinderseo.com or write us at: PO Box 4432, Basalt CO 81612

Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the website like message boards. The information you share in public areas may be viewed by any user of the website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website or via our Services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website or via the Services.

Your rights and your personal data: Citizens of European Union Member States
Unless subject to an exemption under the GDPR, if you are a citizen of a Member State of the European Union, you may have the following rights with respect to your personal data. Email any requests to us at support@pathfinderseo.com.

  • The right to request a copy of your personal data which Pathfinder SEO holds about you;
  • The right to request that the Pathfinder SEO correct any personal data if it is found to be inaccurate or out of date;
  • The right to request your personal data is erased where it is no longer necessary for the Pathfinder SEO to retain such data;
  • The right to withdraw your consent or object to the processing at any time;
  • The right to request that the Pathfinder SEO provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability);
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
    Citizens of Member States of European Union may also have the right to lodge a complaint with the relevant Data Protection Authority for your country of residence.

Breach Notification
In the event of a data breach, we will notify you within 72 hours.

Further processing
If we wish to use your personal data for a new purpose, not covered by this Privacy Policy, then we will update our policy explaining this new use prior to commencing the process. We will advise you of the relevant purposes and processing conditions.

Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by e-mail to the primary e-mail address specified in your account and/or possibly through a notice on the website. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our website and this privacy policy to check for any changes.

Contact Details
The processing of data is overseen by the staff of Pathfinder SEO, the Data Controller and Data Protection Officer. Regarding day-to-day data protection inquiries please contact us at support@pathfinderseo.com.

Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at support@pathfinderseo.com.

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